An immersive digital experience for Tokyo and London stores

Founded in Edinburgh in 1856, the famous Hunter wellington boot brand has expanded to become an international fashion brand.

The Challenge

Hunter wanted an immersive digital experience in their London and Tokyo flagship locations, to represent the brand’s exciting new vision and future.

What we did

Our creative team developed an engaging video content strategy to convey the essence of the Hunter brand. We wanted to generate a series of immersive customer experiences, focusing on striking LED video screens; the London store screen was nearly three floors high and dominated the entrance and stairwell areas.


Existing Hunter footage – including ad campaigns, fashion shows, and brand films – was re-cut and graphically enhanced to suit huge portrait screens. Playlists also included motion graphics content which were changed seasonally.


To encourage customers to connect with the brand and its intrinsic link to wet weather, the atmosphere in-store was periodically punctuated by dramatic, specially curated ‘wet weather events’.


Customers saw an iconic Hunter location – an epic country landscape lashed with rain, and heard bespoke sound design. The experience was driven by live feeds, with our tech automatically selecting a location where it was currently raining, so the outdoor experience was replicated digitally and immersively in-store.


To further support the brand story and immersive experience, Kaleidovision’s high-end music consultancy, Music Concierge, developed innovative soundscapes for selected areas of the stores, plus a fresh and relevant music concept which captured the quirky, lively Hunter attitude.

“We translated the vision of Hunter’s Creative Director, Alasdhair Willis, into a memorable customer experience with Hunter’s pioneering British heritage at its heart.”

Amy Henaghan, Senior Account Manager

How can we enhance your brand experience?

Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.