The hotel brand had commissioned our sister agency Music Concierge to create individual music concepts for its properties – and challenged us to use digital to communicate each hotel’s link with its local neighbourhood music scene.
Hotel Indigo were passionate about bringing each property to life through the neighbourhood story - culture, character and history. Finding music stories was an important part of the mix.
Small screens were deployed around the hotels, featuring music-related editorial including a track-by-track explanation to communicate narrative and context – encouraging guests to discover which bands, musicians or iconic artists past and present had links in the neighbourhood.
We produced the screen content creative, and sorted out the tech so the playlist information could be taken live from the Kaleidovision music player, via a local network link.
"The digital screen content updated as the playlists changed by daypart. A great example of digital and music both supporting the brand together."
Andy Pitman, Co-Founder & Managing Director, Kaleidovision
Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.