To appeal to the growing café culture in Singapore, the brand wanted to inject its laid-back, feel-good personality into a music concept and create an effortlessly cool ambience with real standout.
Kaleidovision set out to immerse customers in the brand’s optimistic Californian outlook. Our hip bar-loving team delved deep into the Bean’s DNA and crafted an authentic West Coast-inspired music selection that reflected its huge zest for life. To tailor to the Singaporean audience, we blended local Asian influences, as well as adding European sounds for an international flavour.
The new music concept gave the store a cooler, more happening feel, and changed customer perception of the brand. The Bean has decided to roll out the concept to all their locations in Singapore, enhancing the customer experience across their network.
Contact us to discuss how Kaleidovision can create tailored digital and music experiences to add pizzazz to your brand.