Kaleidovision - Digital Ideas For Retail Spaces

Kaleidovision developed a new on-screen communication format for Pitcher & Piano.

Pitcher & Piano operate stylish venue bars in city centre locations. The interior décor, drinks stocking list and general atmosphere reflect the requirements of the relatively affluent clientele.

Screen marketing messages have not traditionally been part of the communication mix within Pitcher & Piano venues, but their Head Office were keen to explore how this medium could enhance marketing promotions.

Kaleidovision were tasked with developing and executing an on-screen communication format for the brand, which it was felt needed to be different to that adopted in other venue bar brands.

The format developed was deliberately very controlled - the basic philosophy for Pitcher & Piano motion graphics has been a fusion of slow-motion graphics forming 'video art' on the screens. The amount of copy on screen at any one time was strictly controlled. A strategy was devised that involves displaying different elements of key messages at timed intervals to maintain audience interest when glancing at the screens in the venue bars. The general tempo of the motion graphics is designed to aid the sophisticated ambience of the venues.