When planning a channel there are lots of questions that arise; how many screens will you need, where should they be positioned, how much content will be required, how frequently should it be refreshed and what are the technology options? We frequently consult with clients to guide them through the initial planning process, making sense of all the options available, ensuring the design hits their objectives, maximises RoI, and is future-proofed for on-going development.
We immerse ourselves into the brand by working closely with the client and often with their partner marketing agencies. We then facilitate the development of an overall strategy, which guides us in planning the creative and technical components of the project.
Again, working in conjunction with the client, we then devise a screen layout and content strategy to maximise the target audience's engagement, taking into consideration the size and positioning of screens, desired customer journey, brand image, and business and marketing communication objectives.