Communication on video screens can be a very powerful addition to the in-store experience. Screen media can consist of networks of plasma or LCD flat screens and video projection features, often referred to as 'digital signage', or interactive touch screen installations. Many screen media installations are now starting to incorporate both visual and interactive elements.
The benefits of using screen media are significant for both the retailer and the customer. Screens are replacing posters and other PoS - they communicate more effectively as content is more engaging for the customer, easier to update and appeals to today's media-savvy audience.
Kaleidovision are acknowledged as the pioneers of digital screen communication within the UK leisure retail industry. We have the creative talent and the technology to plan channels, design systems and create content that will complement your brand's identity, communicate your marketing messages, and meet your commercial objectives.