Branded radio can help meet a number of retail objectives. These include extending the brand personality, highlighting specific products or offers, gaining leverage from supplier relationships via media barter, or accessing new revenues through third party advertising. While music creates a relevant and contemporary atmosphere in store, editorial content can be used to drive existing product lines, launch new products and talk about customer interests.
We are experienced in radio production techniques and can readily advise on presentation options. Typically, we first work with you to fully understand your objectives, your customers, and their existing retail experience. Next we develop a radio format that will work hard for your brand ensuring that content is engaging and interesting. We then liaise closely with your marketing team to ensure that radio content is integrated with your overall marketing communications plan. From there we look after all production elements including scripting, recording, mixing and scheduling.
We understand both the significant advantages and potential pitfalls of in-store radio. If the overall presentation is executed carefully, radio can be a very engaging and personal medium where the presenter can build a relationship with the audience on a positive, one-to-one level.