The choice of music playing in store can say a lot about a retail brand. It influences customer behaviour, how long they stay in the retail outlet and how much they enjoy their visit. Our highly experienced music team are widely drawn from record company, retail, radio, music television and DJ backgrounds. They create signature soundtracks for some of the most high profile retail and leisure brands.
Our core music offering is background music consultancy - we develop a profiled brand sound which supports the retailer's brand proposition and creates the right atmosphere and mood in store. We also manage the playout and updating of music content. For bar brands we often assist with playlisting foreground music, and training DJs and managers in atmosphere management.
We can also incorporate music video, giving clients the ability to play out video marketing content on screens when audio only tracks are playing instead of music videos.
Some clients require the background music offer extended to in-store radio with the addition of either scripted presenter links or adverts or both. We are often asked to provide other music services ranging from compilation CD production to music licensing.