HEALTH & FITNESS
Music has traditionally played an important role enhancing the atmosphere within various areas in health clubs. Many clubs require multi-zone music so that there is a relevant mood and energy level to suit different areas of the club - the foyer and café areas need different music styles to the gym and spa. All of the music should be delivered in accordance with an overall sound which reflects the identity and values of the brand and appeals to the member profile.
Clubs typically have very many messages to communicate to members - information about new classes, personal trainers, special events, health products, treatments, and class timetables. Paper-based noticeboards and static posters have traditionally been used to deliver these messages, although as a whole they tend to lack engagement and are less efficient where the information needs to be updated regularly.
Digital display screens present an elegant solution. Large format screens can show 'digital posters' and class timetables, and can show national or club specific information, or both. Touch sensitive screens can provide members an easy look-up & book service, with the added advantage that the product information can be accompanied by good sales content - photographs, video footage, and testimonials. Large format touch sensitive screens look slick and contemporary, and can handle customer enquiries efficiently and valuably.