Specialist marketing communications agency

Gala Bingo have specified Kaleidovision systems to run digital pricing screens at their front-of-house booksales locations.

Pricing formats change up to 14 times a day. Portal-based software allows sites to set up their pricing schedules in advance, after which the Kaleidovision system runs the schedule which changes the pricing and optional promotions automatically. Front of house screens also run date-sensitive key national promotions, which are controlled and scheduled centrally.

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Coral Lounge rolls out with Kaleidovision as lead agency for marcomms and technology.

Coral the bookmakers' up-market 'Coral Lounge' offer has rolled out within the group's Gala Casinos estate. Sports events can be viewed alongside gaming odds from relaxed lounge areas featuring soft seating, low lighting and table service for food and drinks.

Odds are streamed from Coral's servers via Kaleidovision's media network to each site, where media screens show marketing promotions, sports news and betting information. Video and audio sources in Coral Lounge are selected and controlled at venue level by the Kaleidovision system's on-board programmable AV show controller.

Gala Casinos retained Kaleidovision to provide strategic direction throughout the project, as they saw the agency was uniquely placed to advise on and execute the integrated branding, content, marketing, operational and technical aspects.

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Kaleidovision produce Radio 1 Live Lounge campaign in Varsity bars.

Kaleidovision developed a powerful media campaign for its student-focused client Varsity. The two week music and screen campaign featured the Radio 1's Live Lounge album concept. The creative, also developed by Kaleidovision, included a competition with SMS mechanic, which gave Varsity customers the opportunity to win exclusive Live Lounge prizes, and at the same time delivered a targeted audience for Radio 1 and SonyBMG.

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Old Orleans restaurant brand selects Kaleidovision music systems.

After a successful trial Regent Inns have specified Kaleidovision music systems for their Old Orleans brand. Systems are rolling into sites nationwide.

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