Kaleidovision - Digital Ideas For Retail Spaces

Kaleidovision has created the new X Factor visitor attraction at Madame Tussaud's London. 

Our creative and technical teams have designed a compelling audition experience that gives Madame Tussaud's visitors a chance to find out how it feels to perform in front of the X Factor judges and a live studio audience.

Visitors enter the audition booth and are greeted by the voice of a live actor who plays the studio host and operates the attraction from behind one-way glass.  He builds atmosphere and excitement by triggering the sounds of applause and laughter from a live studio audience - also using music beds, introductions and stings. 

The participants see the Judges appearing on video screens inside the Attraction, and the live actor orchestrates a three-way conversation between himself playing the host, the participants, and the pre-recorded Judges asking questions and making comments.  After the participants have performed their selected song, the tension mounts as they await the Judges' verdicts - nervously.

The whole experience is video recorded and the DVD can be purchased from the Madame Tussaud's store soon after leaving the Attraction.

Kaleidovision's creative and technical teams devised the attraction, working to a brief from Madame Tussaud's and X Factor Studios.  The footage assets were pieced together and edited in-house, creating a bank of audio visual effects. Kaleidovision also managed the initial training of the Madame Tussaud's actors.

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Kaleidovision has launched a new web-based portal enabling precise control of advertising and communication on video screens. With this sophisticated system, site managers can both upload content and manually create messages based on custom branded templates. The system is easy to use and controls content across single screens in single sites or multiple screens in multiple sites.

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TGI Friday's have appointed Kaleidovision to re-invigorate the music element of their in-store experience. Kaleidovision's new KL4 music players have been rolled out across the estate, both in the UK and overseas, and a new in-store screen entertainment channel is being developed.

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Music and video content in Yo! Sushi is now powered by Kaleidovision's new KL4 music and video player technology. The successful UK-wide roll-out comes after the acclaimed international restaurant brand appointed Music Concierge, Kaleidovision's boutique music profiling agency, as their new music consultants.

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Kaleidovision have launched their new range of KL4 media players building on the success of the existing KL2 range. The new technology allows Kaleidovision's clients more flexibility and control over their music and in-house advertising content. The new and advanced software offers impressive new features and a striking new user control screen for fast, intuitive control.

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